Glass to attain a top-end product positioning
New receipts, new forms, glass offers an unlimited range of innovative solutions…
A mayor role played by packaging is to attract the attention of consumers using an outstanding and/or original packaging design. The differences and originality of the packaging also enable elaboration of a visual identity and creation of the brand notoriety.
A study carried out by the researchers Insight revealed that three quarters of European consumers consider glass to be the best packaging material for their food and drinks: It respects the environment, preserves the taste and enhances the product attractiveness.
Glass containers are particularly well adapted for virgin oils as they protect the oil against light and UV rays.
A delicate material
In order to guarantee your consumers a product of quality, two main precautions must be taken:
- First of all, removal of dust and possible glass residue us an air injection blower system.
- Secondly, the use of weight filling technology to obtain a constant net weight, independent of container distortion.
Glass bottle packaging confirms the top-end positioning of your oil!
Advantages of glass
- Transparent
- Inert
- Reusable
- Recyclable
Drawbacks
- Fragile
- Dangerous